Bio & Resume
Design leader with 15+ years designing digital products across healthcare, fintech, education, and enterprise SaaS. I help organizations improve customer experiences while strengthening how design teams operate. My work combines strategic direction, hands-on craftsmanship, and measurable business impact.
Impact Highlights
Core Skills
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Led statewide redesign of a student planning platform used across California
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Reduced design-related operational costs by 25% through process improvements
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Increased customer engagement by 20% through experience redesign
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Built UX programs and research practices from the ground up
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Designed scalable design systems to improve consistency and delivery speed
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Introduced AI-assisted tools to streamline research and design workflows
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Inventor on 3 U.S. patents related to mobile interaction design
Leadership & Strategy
Experience Strategy • Cross-Functional Alignment • Team Mentorship • Design Practice Development
Product Design & Craft
End-to-End UX • E-commerce & Platform Design • Interaction Design • User Research • Design Systems
Innovation & Modernization
AI-Assisted Design • Workflow Automation • Emerging Interaction Models
Professional Experience
From strategy to user research and design, I like to wear many hats. Lead the UX process, ensure cross-functional collaboration and work with leadership to stay focused on reaching the best possible outcomes.
Passionate, and for-ever-student of UX, I enjoy “evangelizing” the process. Help organizations optimize their processes, coach & mentor designers, and support external partners in need of expertise.
UX Lead
Photon
Apr 2023 - Present
Lead UX work for enterprise clients, including Labcorp OnDemand, a consumer healthcare e-commerce platform.
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Improve the online experience for customers purchasing lab tests, focusing on clarity, trust, and ease of checkout
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Simplify complex healthcare purchase flows while working within regulatory and accessibility requirements
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Collaborate closely with product, engineering, and business teams to deliver practical, measurable improvements
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Introduce AI-assisted tools to help teams analyze customer feedback and move faster
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Mentor designers and help raise the overall quality and consistency of UX work
Deputy Director User Experience CaliforniaColleges.edu
California College Guidance Initiative
May 2019 - Jun 2022
Brought in as the organization’s first UX leader to improve and redesign CaliforniaColleges.edu, a statewide platform that helps students plan for college and financial aid.
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Led the full redesign of the platform to make college and financial aid planning easier to understand and complete
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Designed a financial aid planning experience to support FAFSA and CADAA completion
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Established user research practices to better understand student needs and measure improvements
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Created a design system to improve consistency across tools and speed up delivery
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Helped product and engineering teams adopt more user-centered ways of working
Experience Director
AVB Marketing
May 2018 - Feb 2022
Led UX strategy across digital platforms supporting a national network of appliance retailers.
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Improved customer-facing online experiences across multiple digital products
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Reduced design operational costs by 25% by improving workflows and asset management
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Increased engagement by 20% through clearer and more user-friendly design
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Mentored designers transitioning from visual/UI roles into UX and product design
Senior User Experience Designer
Breyta
Sep 2015 - Apr 2018
Led UX projects for healthcare, education, and enterprise clients.
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Managed projects from early discovery through final delivery
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Worked directly with clients and executives to understand goals and translate them into usable digital experiences
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Improved internal design processes to increase team efficiency and quality
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Designed complex platforms requiring coordination across multiple stakeholders
Additional UX Experience
(PubMatic • U.S. Bank • Ooyala • Intuit)
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Designed mobile payment and enterprise analytics tools
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Worked on fintech and advertising technology platforms
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Contributed to early mobile design standards and interaction patterns
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Awarded 3 UX-related patents