Digital User Experience Designer | Design Thinker | UX Craftsman
I craft human-centered experiences one interaction at a time.
Design leader with 15+ years designing digital products across healthcare, fintech, education, and enterprise SaaS. I help organizations improve customer experiences while strengthening how design teams operate. My work combines strategic direction, hands-on craftsmanship, and measurable business impact.
Some of my most recent projects
 Nothing Bundt Cakes |  Audi Build & Price |  Avis AI Chatbot |
|---|---|---|
 Financial Aid Plan |  Project Board |
Distinguished brands I've journeyed with
"It's rare to find someone who you hire on day 1, and they're amazing, competent, diligent, knowledgable, polite, have a strong character, reliable, can impress clients and a delight to work for by day 2. Can deliver on time, to spec, and the client has a sparkle in their eye when he's done. What a gem!
Annah Lansdown
SVP | Executive Creative Director: Global, Photon
"Lionel is smart and forward-thinking. He challenged our team to start with the end user, introducing new methodologies around user research and determining measurable outcomes. Our team will carry these strategies forward and cherish the foundation Lionel built at AVB Marketing."
Chrissy Noble
UX & Product Designer
"Lionel is a creative, intelligent, and user-oriented designer that has a knack for solving very complex user experience challenges. He was able to conduct research, draft and present recommended interactions and partner with development to get the best outcomes possible. "
Kevin Schelp
Founder & CEO Breyta