Audi "Build & Price" Tool
Part of Photon's evaluation of UX AI tools
Background
With the understanding that the role of AI tools in the UX and products design process will only increase, it was important (and still is) for the Design Group to stay up to date and actively look for ways to leverage these new tools.
Challenge
Improve Audi's "build & price" user interaction without using any AI tool
As part of its systems & tools evaluation process, Photon explored the value that UX specific AI services can bring, and see how they can be integrated in our processes.
Goal
Get a better understanding of how to incorporate AI tools in the UX process.
Create 2 version of the same tool to perform a comparative analysis. One version was done without any AI tools while the other one relied primarily on AI (with minimal human input).
My role
Planning, Design, Leadership
Led the UX process that included Stakeholder management, planning and scheduling. Also led a team that consisted of a UX researcher, and 2 UI designers.
Delivered UX artifacts such as information architecture, wireframes, and prototypes.
01
Planning
Although this was an internal project, we worked with stakeholders and had a 3 week time frame. I created the day to day plan and scheduled all review.
02
Discovery
As part of the discovery process, it is important for us to have a thorough understanding of "who" we are designing a product.
With that in mind, working with the stakeholders, we created a persona and then defined KPIs.
04
Wireframes
The wireframe stage allowed us to quickly settle on the overall design and interaction patterns of the primary feature. We then iterated and added secondary function to ensure that all the information architecture elements were available.
05
UI Design
I worked closely with the UI designers to ensure the Audi design system was properly implemented and that all brand guidelines were followed.
03
Information Architecture
Once the persona was created and the KPIs were defined, an information hierarchy was designed with a focus on simplicity and efficiency for user flows.
