Labcorp OnDemand
For Labcorp, through Photon
Context
Over two years, I worked across multiple Labcorp OnDemand initiatives that helped customers discover, purchase, manage, and access lab testing services online. The work required turning complex healthcare, business, legal, and implementation requirements into clear customer journeys, detailed Figma designs, and scalable product patterns.
Challenge
Make a complex healthcare commerce experience feel clear, trustworthy, and easy to complete.
Goal
Improve purchase flow clarity, support new revenue models, and reduce ambiguity across customer states.
My role
UX strategy, flow mapping, screen design, stakeholder alignment, Figma specs, and implementation support.
SELECTED WORKSTREAMS
How I approached it
01 / Understand
Clarify product goals, customer states, business rules, and constraints.
02 / Map
Turn requirements into flows, scenarios, and edge-case structures.
03 / Design
Create screens, states, responsive patterns, and user paths in Figma.
04 / Align
Review with product, engineering, client, business, and legal stakeholders.
05 / Support
Document implementation details and refine the experience through delivery.
Impact
6–12%
Average conversion lift from Guest Checkout enhancements.
34%
of March 2026 bundle orders were fulfilled as custom bundles.
4%
of eligible orders came through subscriptions within two weeks of launch, with only two products enabled.
01
Purchase logic and systems mapping
A major part of the work was making sense of product rules, eligibility, account states, checkout behavior, and edge cases before they reached engineering. I translated business requirements into flows that helped product, engineering, and stakeholders align.
-
Global purchase flow mapping
-
Business-rule and edge-case documentation
-
Implementation-ready UX logic
02
Checkout and account access
I worked on purchase and account-access flows that helped customers move from product selection to checkout, confirmation, account creation, kit registration, and viewing test results. The design had to account for guest users, signed-in users, returning customers, and new account creation.
-
Guest and authenticated checkout flows
-
Confirmation and post-purchase account paths
-
Kit registration and test-results access
Before
After
03
Custom panels and bundles
Custom panels required a flexible UX model that went beyond a standard product purchase. Customers needed to understand what was included, what could be customized, what pricing or discount rules applied, and how those choices carried into the cart and checkout.
-
Custom panel business rules
-
Package, bundle, and recommendation paths
-
Product-detail-to-checkout continuity
04
Subscriptions and self-service
I designed subscription experiences across product detail-page messaging, checkout, legal review, FAQ content, account management, and error states. The work had to support customer comprehension, business goals, legal constraints, and practical implementation needs.
-
PDP subscription states and terms
-
Cart and checkout subscription behavior
-
FAQ, subscription management, and error states
